‘Pergola on the Roof’ is the latest creation from the team at Incipio – a 600 seater rooftop eatery like no other. Based in White City, West London, on top of a roof and under a 100ft pergola featuring 4 restaurants, 2 bars, day beds, lunch and dinner services on the weekends, we attracted over 100,000visitors throughout 2016. Pergola on the Roof is about escapism, affordability and fun – creating a unique dining experience in an imaginative and enchanting setting.
After approaching Stanhope PLC, who own Television Centre in Spring 2016, we took over the top floor of their car park and Pergola on the Roof was born! The rooftop changes with the seasons, bringing new themes, new restaurants and new visitors to the space and concept. We work with developers and landlords who might be in the planning or building phase of new mixed use developments, or they may have an existing site/location that they want to create interest in. We help to create a buzz, getting visitors through the doors and building interest in the said development or area.
Throughout 2016 well established restaurants Patty & Bun, Le Bab, Le Bao, Rabbit to name a few… all decamped from their restaurants and built pop up versions of their businesses, serving bespoke menus to the 100,000 people who entered our rooftop.
After the success of Pergola on the Roof summer we developed the brand into Pergola on the Roof winter. For winter 2016, the roof was transformed into a Nordic Forest and fully weatherproofed and heated, with a structure built over the Pergola. Plans are now in place to keep this successful concept running and developing for different seasons and locations.
Watch this space for more Pergola on the Roof destinations, soon to be unveiled……